Does your LinkedIn headline grab the eyeballs of people in your target market?
I find that many people and especially financial advisors have BORING headlines…often filled with titles and alphabet soup designations.
I’m not denigrating the hard work spent to earn a specific title or industry designation. Those are important. But first you need to capture the attention of your market.
Do referrals quickly understand what you do?
Does your target audience take interest in you based on your headline?
Here’s a couple of good examples I’ve seen:
- “The CFO for Busy Physicians”
- “Partnering with Business Owners to Manage Their Wealth”
Of course, create a headline tailored toward your market and practice.
To capture the power of LinkedIn for Financial Advisors, go to: